Cag@mi! represents a hub of services that aims to amplify youth’s voice through co-created podcasts, leveraging three pillars: exploration, expression, and sharing.
Service Design
Project Type /
Academic project in real-life scenarios
Team Members /
Zhiben Zheng, Stefania Giudici, Gülsüm Koç, Oona O’Brien, Lorenzo Longieri
My Contribution /
Desk research, field research, research design, research analysis, concept refinement, visual design
01 Giving youth creativity is promoted
02 Successful practices in connecting adolescents to society
03 Successful examples of theme-specific oriented activities
04 The region has the youngest population in Milan
05 The region is one of the most culturally diverse in Milan
06 Presence of many charitable organisations for immigrants
07 Presence of a diversified offer for children by many entities
08 Visible class differences in the region
09 lack of services/attractions for adolescents
10 CAG's own equipment isn't being used in a practical way
11 Social divide and lack of a neighborhood identity
12 Green and quiet area
13 Rehearsal room with enough equipments
14 Users are all tech-dwellers
15 Lack of stability in staff employment
16 Diversified users (ethnicity, religion and gender)
17 Difficulty in speaking italian
18 Inactivity of the CAG. network
19 Insufficient modern digital tools
20 Bad internet connection
21 Good practice of creating a buffer space
22 Genuine interest in sharing opinions
23 Genuine interest in reaching the world
24 Radio-lab experience it has already
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Young people aged between 15-22 attending the CAG Cattabrega* feel misunderstood and not represented because they perceive a disconnection from their community due to ineffective integration of the local cultural mix and social divide.
"
CAG Cattabrega*
The full name of CAG is Centro di Aggregazione Giovanile, a type of NGO that provides extracurricular services to marginalised children, and Cattabrega is the one this project has addressed.
Self-expression
As individuals with multicultural backgrounds
As group of youngsters with ideas and opinions to express
Connection
Within Adriano Community
Renonsance
Beyond Adriano borders
ICE BREAKER
Introduction
15min
ACTIVITY 1:
Podcast’s topic discussion
25min
ACTIVITY 2:
The service Journey
25min
ACTIVITY 3:
Way of sharing
25min
Fianl break:
With snack time
15min
15 proposal cards and several blank cards
Proposal box
Yellow post-it for pain points
Green post-it for positive points
Light blue post-it for expert help
Cag@mi! represents a hub of services that aims to amplify youth’s voice through co-created podcasts, leveraging three pillars: exploration, expression, and sharing.
Podcast series
co-created by Cattabrega youngsters
Direction
express neighborhood cultural nuances
Open topics
decided with a bottom-up approach
Infrastructure
of partners and experts’ support
Cag@mi*
/'Cag-a-mi/, The typical Milanese expression used when you want to be heard by someone who seems distracted.
“Bro listen to me, bro listen here.. oh cagami!”
The kick-off event (for all users).
Awareness
for all users
Training
for all users
Including: introduction, theoretical lecture, practice and certification of attendance.
Including: research phase, collective brainstorming,
expert lecture, guest engagement and episode Draft.
Content Creation
for the creative users
Including: welcoming, chat/interview and conclusion.
Hosting
for the creative users
Production
for the technician users
Production including: studio set-up, sound and recording-check and episode recording. Post-production including: episode editing and sound mixing.
Including: platform uploading and social diffusion.
Sharing
for the technician users
- Travels across all the most multicultural area of Milan: from Adriano, trough Viale Padova until Loreto
- Connects Cattabrega and Tarabella CAGs
